By Gary Erickson
In April of 2000, Gary Erickson became down a $120 million provide to shop for his thriving corporation. this day, rather than taking it effortless for the remainder of his lifestyles and having fun with a sumptuous retirement, he is operating more durable than ever. Why may any sane individual cross up the monetary chance of an entire life?
Raising the Bar tells the superb tale of Clif Bar's Gary Erickson and indicates that a few issues are extra vital than funds. Gary Erickson and coauthor Lois Lorentzen inform the bizarre and encouraging tale approximately following your ardour, the liberty to create, maintaining a enterprise over the lengthy haul, and dwelling responsibly on your group and in the world. Raising the Bar chronicles Clif Bar's ascent from a do-it-yourself power bar to a $100 million phenomenon with an expected 35 million shoppers, and an organization hailed via Inc. journal as one of many fastest-growing deepest businesses within the U.S. 4 years in a row. The publication is stuffed with compelling own tales from Erickson's life-trekking within the Himalayan mountains, driving his bicycle over roadless eu mountain passes, hiking within the Sierra Nevada range--as idea for his philosophy of industrial. through the booklet, Erickson--a aggressive bicycle owner, jazz musician, international visitor, mountain climber, wasteland consultant, and entrepreneur--convinces us that maintaining one's staff, neighborhood, and atmosphere is sweet business.
If you're a supervisor, government, enterprise proprietor, or board member, Raising the Bar is your own consultant to company integrity. while you're a activities fanatic, environmentalist, experience lover, intrigued via a different company tradition, or simply attracted to a very good tale, Raising the Bar is for you.